The 2007 In-HOWse Designer Conference was packed with informative and inspirational sessions that offer solutions to the many challenges in-house creative managers face.
Topics ranged from how to inspire and motivate your staff, to how to streamline your operating processes.
We'll post an updated schedule and session descriptions for the 2008 In-HOWse Designer Conference in the spring.
View 2007 sessions below:
Sunday, September 912:00 pm to 3:00 pm
3:00 pm to 4:15 pm
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Speaker(s): Marty Neumeier
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In an era of fast-moving markets and leap-frogging innovation, your company can no longer simply "unlock" wealth. Today it has to actively create wealth, or else end up in the fossil layers of business history. As a result, designers have a once-in-a-lifetime opportunity to play a key role in the next management revolution—the Rise of the "Designful" Company. Join Marty as he explains why design will be the next new best practice, and shows you how you can leverage your unique position as an internal designer to transform the way your company communicates, collaborates, and competes in the 21st century.
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4:30 pm to 5:45 pm
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Speaker(s): Bryn Mooth, Megan Lane Patrick
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Bring hundreds of business cards and wear comfortable shoes for this interactive session that will get you up out of your chair. In this new workshop, led by two top editors from HOW magazine, you'll meet other in-house designers with similar workplace experiences—people who can help you solve your biggest on-the-job challenges. You'll set personal goals for the Conference, so you can find the answers you're looking for. And you'll create your own advisory network so you can follow up during and after the Conference.
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5:45 pm to 7:00 pm
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Now's your chance sip on a free cocktail and meet your fellow attendees and Conference speakers for some informal networking. Plus, take the Networking Challenge and you can win some free prizes.
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Monday, September 108:00 am to 8:50 am
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Grab a bite to eat and join your fellow attendees in informal group discussions on topics specific to your industry.
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9:00 am to 10:15 am
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Speaker(s): Peter Lawrence
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When you want to reinvent the way your organization operates, take a look at the way you work—and your workspace. In this session, Peter (with his 30 years of experience in design) will take you through the total redesign of three companies that created an open environment for their employees, ultimately ending up with a space that enabled everyone to work better and smarter.
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10:45 am to 12:00 pm
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Speaker(s): John Moore
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It's time to give your business a marketing physical. This may sound strange, but it's just like going to your own doctor and getting a physical for yourself. The doc takes your vital signs, asks probing questions, and conducts a few key exams. You learn what may be affecting your health, and then you adjust your day-to-day life based on the results in an effort to ward off serious illnesses. Why not do the same for your brand or business? John shows you how to conduct your marketing physical to diagnose and treat common marketing ailments like anemic sales, poor brand complexion and marketing obesity.
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Speaker(s): Emily Ruth Cohen
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Is your department getting the most out of the resources you have to work with? Are you facing reactive client and account management systems, poor funding structures, and ineffective operational processes? You're not alone. Most internal creative departments are in the same boat. Leveraging her years of industry experience, Emily will discuss a variety of best practices that will teach you how to optimize processes and workflow, improve quality, reduce revision and cycle time, and ultimately streamline costs so you can save your company a load of cash.
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2:00 pm to 3:15 pm
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Speaker(s): Jeni Herberger
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Looking for ways to engage, inspire and excite your team? Feeling a bit complacent and confined in that cube of yours? Whether you are managing your own department or working solo, this session will give you the insight and tools you need to keep your team (and yourself) inspired and motivated. Jeni will teach you how to kill complacency, breed excitement, and encourage strategic awareness so that you can take your job to the next level—maybe even literally.
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Speaker(s): Dante Quarante
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Are you tired of flying by the seat of your pants? Dante, through his own experiences as Executive Director of Gallo Package Design, will show you what it takes to grow your department from one that merely manages brands to one that stewards multiple brands as a partner. You'll learn the difference between brand stewardship and managing brands, get the tools you need to build an infrastructure that fosters brand stewardship, and ultimately realize your need to move from a service provider to a strategic partner.
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3:45 pm to 5:00 pm
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End an information-packed day with these small, focused discussion sessions. You'll join a group of like-minded attendees and a discussion leader (including each of the day's speakers) for an intensive conversation designed to help you solve your biggest on-the-job challenges. Come prepared, too, to share your own real-world experiences in this dynamic group-learning session. We'll gather the top five best practices from each discussion and publish them for all attendees immediately after the conference.
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Tuesday, September 118:00 am to 8:50 am
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Grab a bite to eat and join your fellow attendees in informal group discussions on topics specific to your industry.
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9:00 am to 10:15 am
10:30 am to 12:00 pm
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Speaker(s): Kevin Carroll
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There's no one quite like Kevin Carroll. He has the ability to touch audiences with his simple, transformative message—"find your passion, your joy." He'll reawaken your drive and ambition, and guide you to rediscovering the things that propel you toward your goals. In this session, Kevin deftly combines his personal anecdotes with strategies for discovering new and creative ways of thinking and problem solving to help you build mission-oriented teams. The result? A life-changing experience packed in a presentation that's not only fun, but provides return-on-investment, bottom-line success.
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